Food & Farming Champion Award

Farm & Food Care PEI recognizes local "Champions" who work to tell the story of food production on the Island.

The “Food & Farming Champion” Award is presented to individuals, organizations or businesses who have taken the initiative to help engage with consumers in a conversation about food and farming on PEI. Nominees are individuals who are passionate about food and agriculture and are proud of our industry - they use their skills to share their stories and provide consumers with accurate information about agriculture and food production.

Nominations are to be submitted to Farm & Food Care; The selection committee will choose a winner from the nominations, and the award recipient will be honoured at the 2019 Farm & Food Care PEI Workshop.

  • Nominations are open to any who have taken an active role in promoting food and farming.
  • Nominations will be accepted from all farmers, food partners, commodity groups and members of the Farm & Food Care. Steering Committee.  Steering Committee members, however, are not eligible for nomination.
  • You many nominate more than one individual, organization, or business.
  • A panel will select the award winner(s).


Food & Farming Champion Award Nomination Form


Champion Award 2018: Jessica Reeves

The recipient of the 2018 Food & Farming Champion Award is Jessica Reeves.

Farming is a science and a business, but also an art and the art of farming is a family tradition for Jessica.

Jessica grew up on her parents’ family farm in Lady Fane which grows chip stock & seed potatoes and raises purebred Charolais and commercial cattle. She was a member of the North River 4-H Club and has many fond memories of public speaking, participating in agricultural awareness projects and completing Beef and Market Steer projects. 4-H was a very important part of her life and has helped to shape who she is today.

Jessica lives in Freetown with her husband Steve Reeves, and children Luke & Bella Mae. Together with Steve's parents, Kate and Farrell Reeves, they operate a modern dairy farm: Brookhill Holsteins.

Steve and Jessica were named Canada's Outstanding Young Farmers in 2005 and are proud and active Alumni. Jessica currently sits on the National OYF Social Media Committee and is the Atlantic OYF Sponsorship Chair. She shares OYF's mission to discover, celebrate and recognize progress and excellence in Canadian agriculture.

Jessica teaches Agriculture at Kinkora Regional High School where she also coordinates the Academy Diploma Program in Agriculture & BioScience. She loves sharing her passion and love for agriculture with her students and feels blessed to be able to work in a small rural school with strong community values and a love and respect for the agriculture industry.

She looks forward to sharing good news stories through the Islanders For Farmers twitter page and encourages us to find the 'Agvocate' inside each of us. We all have a part to play in sharing the story of where our food comes from. Advocating takes a team and she humbly shares this honour with all Islanders who are activity engaging the public in honest and open conversations about how we produce the highest quality food in the world!